The centrepiece of the stand was the new N113 HiTech tractor, which visitors could customise to their liking with signatures, fingerprints and paint jobs. The tractor is being auctioned off and the proceeds will go towards supporting African agriculture.
Painting the tractor proved to be very popular among visitors to the Valtra stand, with almost 6500 adding their fingerprints to the design. Agritechnica was also a big success for Valtra on the whole. The exhibition attracted 415,000 visitors, the majority of whom also visited the Valtra stand near the main entrance. Local customers from Germany placed orders for 35 tractors during the show.
The uniquely designed Valtra tractor will tour international exhibitions throughout the winter and spring, after which it will be auctioned off. The proceeds will go towards supporting the Weiveld Agriculture School in South Africa. The school offers studies in agriculture, technology, hotel and restaurant management, and data processing to approximately 600 students. Valtra will donate an A93 HiTech tractor for the school’s use alongside tools and material for technical training. With this donation Valtra wants to help support expertise in agricultural machinery and develop local training in this field. The co-operation will continue in the future with training exchanges between the school, the local importer and the dealer.