Lantmännen Maskin and Valtra support breast cancer research with pink tractors
Swedish Valtra distributor Lantmännen Maskin and Valtra Inc. jointly support breast cancer research in Sweden.
For decades Valtra has been manufacturing tailor-made tractors. Each Valtra tractor is designed to meet customer needs and wishes, even including the tractor colour. Eight colours are available as standard but also other options are available on customer requests. Lantmännen Maskin and Valtra have chosen the pink colour to align with the symbol of the worldwide breast cancer foundation.
- With the pink tractors we are continuing the investment we undertook with bale plastic suppliers this spring. The pink bale plastic campaign was so successful that we decided to continue with tractors. For each pink tractor sold Lantmännen and Valtra will donate ten thousand Swedish crowns to support breast cancer research. We hope many customers dare to take a step towards a pink Valtra tractor and support the research together with us, says Henrik Moen, Brand Manager Valtra at Lantmännen Maskin.
With this initiative Valtra and Lantmännen aim to give visibility to the serious disease. The decades have shown that each crown dedicated to breast cancer research counts.
The campaign was launched in Borgeby Field days in Sweden (24.-25.6.) with a pink Valtra tractor at Lantmännen Maskin´s stand. From the start the campaign has attracted a lot of media attention. Also the first pink tractor was sold straight after the show.
More information also: Henrik Moen, Brand Manager Valtra, Lantmännen Maskin, tel. 46 10 5561429.