AGCO, Your Agriculture Company (NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment has signed a distribution agreement with Lantmännen, a leading agricultural cooperative in the Nordics, to increase long-term collaboration in Scandinavia.
The new partnership will focus on improved customer care and strengthened service levels to support the sale of a full range of premium products from AGCO brands.
In Sweden, alongside the Valtra brand, Lantmännen will distribute Fendt’s full product range including tractors, combines, balers, forage harvesters and hay tools. With the increased cooperation, Lantmännen will also assume import responsibilities for the full-line product range of Massey Ferguson in Sweden, but sales will continue to be handled through the existing Massey Ferguson private Dealer network. In Norway and Denmark, import of Valtra products will be assumed by AGCO.
"This increased cooperation with Lantmännen aligns with AGCO’s ‘Route 66’ Growth Strategy for Europe, Africa and Middle East (EAME) which emphasises boosting the customer experience through two full-line product channels in the market for our brands.” says Dr Rob Smith, AGCO Senior Vice President and General Manager EAME. “Our long-term partnership forms a very sound base for further sustainable growth in Scandinavia, and we are particularly pleased to be strengthening our links with a cooperative owned by Swedish farmers.”
“This new move is part of our efforts to focus on developing the agriculture machinery sector in Sweden and thus create more viable and profitable farming,” comments Håkan Pettersson, Senior Vice President and Head of Machinery Sector, Lantmännen. “A tight service structure, a broad product portfolio and a close collaboration with suppliers are the cornerstones of an effective machinery business which contribute to the profitability of our members’ farms.”
Lantmännen will honour existing agreements with farm machinery company CLAAS, but will not renew them after they have expired. Lantmännen will however continue to service existing machinery and offer spare parts throughout the full life cycle.