Valtra´s success in the international design competitions is continuing. The fourth generation of the Valtra T Series has been awarded the GOOD DESIGN™ award which is the world´s most prestigious, recognized, and oldest Design Awards program since 1950.
GOOD DESIGN™ covers new consumer products all over the world, the design, functionality and innovativeness of which is a class of their own. The award is given annually by The Chicago Athenaeum Museum of Architecture and Design in cooperation with the European Centre for Design and Architecture.
“Getting the GOOD DESIGN™ award crowns the great success of the new generation products. It seems incredible that the same products have won almost all possible awards in the past couple of years and, at the same time also proved to be bestsellers and highly recognized by our customers. Designing these products has been a tremendous effort in Valtra and, I personally feel it has been a privilege to be involved in the project from the very beginning. Without a great team spirit, courage to do things in a new way and with good partners this would not have been possible. The biggest thanks go to everyone involved in the project,” says Kimmo Wihinen, responsible for design and user experience in Valtra tractors.
GOOD DESIGN™ award were created in Chicago in 1950 by Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann, Jr..
The official awards ceremony is held in New York in January 27, 2017.