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11 SCANDINAVIAN DESIGN JUST GOT SOME BALLS. Our systematic focus on industrial design that we began many years ago is now bearing fruit. This design focus allows our new generation of tractors to take customer needs into consideration even better than before and to create a truly world-class product. Winning the Red Dot Design Award also reflects the excellent team spirit that we enjoyed throughout the entire development project among all team members, without which this kind of success would not have been possible. Valtra has a long tradition of employing advanced industrial design in its products since the 1960s. In addition to creating attractive tractors, industrial design has always been applied to improve the working conditions of tractor operators and productivity. Over the decades the basic principles of Scandinavian design have played a vital role in creating Valtra’s high-quality and respected brand. Valtra’s fourth generation tractors have been sales successes since their launch and won numerous international awards. The N4 Series was named Machine of the Year 2016 and won the Golden Tractor for the Design 2016 award, while the T4 Series was named Machine of the Year 2015 and now won the Red Dot Award 2016 for product design. Valtra last won the Red Dot Award in 2011 for its ANTS concept tractor. The concept tractor ANTS, which was introduced in connection with Valtra’s 60th anniversary, is a winner of the prestigious Red Dot Design Award.


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