25 YEARS OF TAILORMADE TRACTORS 4 Back in 1988, Valtra (then still known as Valmet) introduced a palette of five colours, becoming the first tractor brand in the world to offer its customers the chance to choose for themselves the colour of their new tractors. This marked the beginning of the company’s legendary customer order system. A Valtra tractor is one that the customer can specify together with the salesperson to suit his or her own individual requirements. In this way the customer pays only for the features that he or she actually needs, and the tractor that is delivered fresh from the factory is exactly as specified and has not been sitting around collecting dust and waiting for a customer. Valtra has always been a pioneer in tailor making tractors – now it’s time to extend our lead.
To see the actual publication please follow the link above