Valtra celebrates historic global milestones and looks to the future

65 years of cutting-edge agricultural technology in Brazil and 75 years of global innovation

Valtra, a global leader in agricultural machinery and smart farming solutions, and proud member of the AGCO Corporation, is celebrating two major milestones: 65 years of operations in Brazil in 2025, and 75 years of international excellence in 2026.

Originally known as Valmet, Valtra first started manufacturing tractors in Jyväskylä, Finland in 1951. However, the Nordic brand can trace its heritage back further to the 18^th century. Today’s Valtra tractors represent the culmination of two traditions: Finland’s Valmet and Sweden’s Volvo BM, itself an offshoot from the Eskilstuna Mekaniska Werkstad founded in 1832. In 2004 Valtra joined the international AGCO Corporation, further expanding the brand’s global resources and innovation. Nowadays, Valtra is the leading Nordic manufacturer of tractors and smart farming technologies, and one of the most popular tractor brands in Latin America.

65 years of Valtra do Brasil

Valmet opened Brazil’s first tractor factory in Mogi das Cruzes, Brazil in 1960, just 9 years after establishing operations in Finland, becoming the first brand in the country fully dedicated to Brazilian farmers. Since then, Valtra has pioneered many innovations in Brazil, including the country’s first four-wheel drive tractor, the first specialist narrow tractor for coffee plantations, introducing turbocharging technology, air-conditioned tractor cabs, and stepless transmissions.

The 28^th of July is known as Dia do Agricultor, or ‘Farmers’ Day’. On the 28^th of July 2025, Valtra factories in Brazil and Argentina held a special event to celebrate the brand’s 65^th anniversary. At the Mogi das Cruzes plant, in São Paulo, Valtra gathered employees, partners, and brand dealers for an plansValtra celebration that saw the unveiling of the commemorative BM115 and BM135 models. This limited edition features special Titan Grey bodywork, black roof and wheels, and Valtra logos in gold, reinforcing an exclusive and celebratory character.

“Valtra has always had a very close connection with Brazilian farmers and through South America. Farmers’ Day was chosen for the special celebration to emphasize the deep connection between Valtra and the rural producers who helped build our brand’s success story” explains Fabio Dotto, Director of Product Marketing at Fendt/Valtra.

To honour this connection with farmers in Brazil, Valtra has launched the ‘Valtreiros Month’, a campaign that celebrates the ‘Valtreiros’, (dedicated Valtra customers and fans) that continue to play a part in the brand’s story. Throughout the remainder of 2025 these stories will be published on the dedicated 65-year anniversary webpage on Valtra.br and featured in Valtra Brazil’s social media. These Valtreiro stories include, for example, the Toniello family from Sertãozinho, São Paulo who have been using Valtra’s solutions on their Viralcool Plant for more than 50 years. Now Viralcool operates a fleet of over 430 Valtra tractors in their sustainable production of sugar, ethanol, energy and yeast extracted from sugarcane.

Beyond this, Valtra maintains a strong presence in strategic regions of Brazilian agriculture — sugarcane, grains, livestock, forestry, coffee, and fruit production. Its structured dealership and after-sales network guarantee proximity and support for farmers across the country. The brand is recognised for developing robust and versatile tractors, adapted to Brazil’s diverse soils and crops, with a portfolio that serves small, medium, and large producers, especially in the sugarcane sector.

Commitment to sustainability

In Brazil, Valtra reinforces its commitment to the circular economy through the Valtra Reman program, which offers remanufactured parts with factory quality, reducing costs and environmental impact. The brand also invests in energy efficiency, precision farming, and research into alternative fuels, preparing the agricultural sector for a more sustainable and technology-driven future.

Valtra kicks off 75 years celebration at Agritechnica 2025

In 2026 Valtra will mark its 75^th anniversary. Since its inception, Valtra has built on its reputation for engineering robust tractors for harsh Nordic conditions. Today, Valtra manufactures technologically advanced, easy-to-use, and comfortable tractors that serve farmers in a variety of climates across the world. In 2017 Valtra introduced the SmartTouch armrest, which remains an industry benchmark to this day. However, innovation has continued, particularly in the areas of ease of use, comfort, and sustainability. In 2023 Valtra launched the 6^th generation S Series high-horsepower tractor which is manufactured in Suolahti – one of the world’s most sustainable tractor factories. The S Series is the only tractor to have won all three major design awards in a single year. As well as winning the Good Design Award, and iF DESIGN AWARD, the S Series was awarded the Red Dot Best of the Best Award in 2025.

Vice President Sales and Marketing, Valtra EME, Matti Tiitinen, adds “We couldn’t be happier with the recognition the S6 Series has received since its launch. It embodies the farmer first focus that has driven Valtra’s innovation over the past 75 years. At Agritechnica we want to showcase not only the S Series’ exceptional sustainability, but also some of the new technology we’re developing with our partners that utilises the latest telemetry and AI to enhance farmers’ sustainability and productivity.” At Agritechnica 2025 Valtra will also reveal highlights of their plans for their 75-year anniversary and display the recently updated A115 model of the A Series which now features autoguidance and ISOBUS functionalities.