AI-based development for easier insights and task management

Valtra Unveils Talking Tractor Concept at Agritechnica 2025

At Agritechnica 2025, Valtra invites visitors to meet a tractor that answers your questions and simplifies managing your tasks. The Valtra Q Series will showcase Valtra Coach’s Talking Tractor concept. This demonstration and proof of concept within the Valtra Coach application is a smart, voice- and text-enabled assistant designed to make farming easier, more intuitive, and more data-driven. The Valtra Coach Talking Tractor concept has been shortlisted for the 2025 DLG-Agrifuture Concept Winner 2025, shortlisted for the Future Prize for Agricultural Technology award. The award recognises pioneering work and visions for the future in agricultural technology.

Running on a mobile device, the Talking Tractor concept demonstrated at Agritechnica understands and responds in English, German, French, and Finnish, and is trained on Valtra’s full range of operator manuals, smart farming guides, telemetry data, and work session logs. It supports both voice and text prompts and delivers answers through a visual interface optimised for tablets and mobile devices.

“This isn’t just about talking – it’s about understanding farmers and how Valtra can make it easy to use all the features of their Valtra tractor and gain productivity and efficiency,” says Mika Sormunen, Data and analytics Manager, Valtra EME. “The Talking Tractor can interpret complex telemetry and work logs, and turn them into clear, actionable insights for the operator.”

Key Features of the Talking Tractor Concept:

Multilingual voice/text interaction (English, German, French, Finnish)
Visual answers with illustrations from manuals and guides
Step-by-step checklists for complex tasks
Infographic-style visualisations of telemetry and work logs
Simple user interface optimised for tablets and compatible with all devices

In its current demonstration form, the AI assistant has been trained using manually updated work logs allowing it to correlate human-readable task entries with machine telemetry. This enables the generation of on-demand data visualisations and calculations such as CO₂ emissions, idle time percentages, and other performance metrics – all tailored to the specific task or implement used.

“Valtra explores ways to make Valtra Coach an advanced farmer’s digital toolbox,” adds Matti Tiitinen Vice President Sales & Marketing, Valtra EME. “The talking tractor is designed from the ground up to transform how farmers interact with our products and how they access information about our high technology solutions in an easy way – whether they’re asking ‘How do I…?’ or looking to optimise their operations. At Valtra we have always listened to our customers. Now, for the first time, farmers can ask the tractor their questions directly though the mobile interface and receive on demand answers. Through offering visitors at Agritechnica early access to this great demonstration feature, we can listen to their invaluable feedback and co-develop the concept further with our farmers. Based on our studies, farmers continue to rank ease of use as one of the biggest drivers for new technology adoption and in this field Valtra aims to lead the way. There’s no better place to make the proof of concept than at Agritechnica as we will receive farmers from all across the world at our stand”.

Valtra Coach is designed to work on any mobile device and integrates seamlessly with the brand’s telemetry solution, Valtra Connect. The Talking Tractor concept feature is compatible with any Valtra model using Valtra Connect, whether new or retrofitted. It can operate while driving, using the tractor’s Bluetooth audio or headphones, and settings can be adjusted to keep the AI assistant actively listening.

Valtra invites pre-registered visitors to come and chat with the Q305 at stand 20A40 at Agritechnica. Valtra will also engage its online community to crowdsource questions, so stay tuned to their social media channels.

Developed in collaboration with AGCO DT, and Valtra’s partners, the Talking Tractor is a proof of concept. Valtra is using Agritechnica to gather feedback and insights to guide future development. No release dates or pricing have been announced.