Valtra impresses at LAMMA 2020

Returning to the NEC in Birmingham for a 2nd year, LAMMA yet again attracted crowds of people from all over the farming community and with 11 sold out halls overflowing with the latest cutting-edge technology and machines, it’s not hard to see why. the 2-day event, which took place on the 7th and 8th January once again welcomed over 40,000 people through the door.

Visitors to LAMMA 20 had the chance to view the complete range of Valtra tractors and cutting edge Smart Farming solutions, including the new design heads up display (HUD) SmartGlass.

Unlimited T234 wrapped tractor lights up Hall 9.

Drawing in the crowds at the Valtra stand in Hall 9 was the special edition T234 Direct with Unlimited Studio options and a unique lightening ridge body colour wrap, which certainly caught the eye of many and created a real buzz. Additionally, with the growth in fruit farming and vineyards throughout the UK, the new F Series was on show for the very first time to the UK market and was well received.

New Valtra F Series on display in the UK for the first time.

An exclusive dealer drinks reception was held on the stand on the tuesday evening hosted by Alan Sanderson, Manager National Sales, Valtra UK & Ireland and the UK and Ireland Valtra team. the team were pleased to be joined at the event by Jari Rautjärvi, VP Managing Director Valtra EME, who presented UK dealer C.J Cox with an award for Valtra UK & Ireland Dealer of the Year 2019. C.J Cox were highly praised for their outstanding contribution and long-standing commitment to the brand.

From left to right: Jari Rautjärvi, Valtra EME with C J Cox’sStan Wyatt, Neil Warr, Dan Sparshot and Chris Cox and Valtra UK & Ireland’s Gareth Jones and Alan Sanderson.