At Agritechnica 2025 Valtra unveils their limited-edition 75 Years Design Package. 

2026 marks the global 75^th anniversary of Valtra. Since 1951, Valtra has grown from a local tractor manufacturer into a globally recognised brand, known for its easy-to-use, hard-working and customisable solutions, Scandinavian design, and unwavering commitment to customer success. Vice President, Sales and Marketing, Valtra EME, Matti Tiitinen explains, “We proudly celebrate a legacy built on pioneering spirit, enduring partnerships, and a relentless drive to serve farmers and contractors across the globe. This milestone is not just a reflection of our past—it’s a launchpad for the future of smart farming and sustainable innovation.”

At Agritechnica 2025, Valtra announces how it plans to celebrate this milestone and unveils a limited-edition 75 Years Design Package, available exclusively from Valtra Unlimited for customers worldwide. This exclusive package combines premium styling with practical enhancements, reflecting Valtra’s heritage and forward-thinking approach. Customers can choose between Basic and Premium versions:

Unlimited Brown Matt Design Package (available for SmartTouch models)

• Matt brown painting
• Matt brown SmartTouch armrest, siderial, and details in the steering column
• Painted rims in black metallic finish

Valtra 75 Years Basic Package (available for A105, A115, and all G, N, T, Q, and S Series models)::

• Floor mat featuring the 75 Years logo
• Window sticker with anniversary branding
• Seat cover with 75 Years logo
• Small stainless-steel plate with 75 Years logo

Valtra 75 Years Premium Package (available for SmartTouch models):

• Floor mat with 75 Years logo
• Window sticker with 75 Years logo
• Small stainless-steel plate with 75 Years logo
• Painted rims in black metallic finish
• Tinted windows
• Corner table
• New driver and passenger seat covers
• Stainless steel plates for exhaust pipe and air intake with 75 Years logo

The 75 Years Design Package will debut at Agritechnica 2025, when pre-ordering opens, and is showcased on Valtra Q Series tractor. Customers are encouraged to pre-order the 75 Years Design Package through their local Valtra dealer to ensure availability of this limited-edition package.

Celebrating 65 Years in Brazil

In addition to its global milestone, 2025 marks 65 years of Valtra in Brazil, as the first tractor plant in Brazil opened less than 10 years after Valtra’s international operations began in Finland. Valtra do Brazil commemorated this achievement on Farmers’ Day (28 July) with a special event at its Mogi das Cruzes plant in São Paulo, and highlighted a selection of the many farmer stories from over the years.

Valtra looks to 2026 and beyond

Throughout the anniversary year, Valtra will share special customer stories from around the world, highlighting the unique bond between farmers and non-agricultural customers and the brand. Brand Experience and Digital Marketing Manager, Jussi Valkonen explains: “Listening to our customers has driven Valtra’s innovation for 75 years. In 2026, we’ll share 100 years of inspiring stories from our past 75 years, and farmer focused vision for the coming 25 years – showing how we’ll keep listening to our customers to make farming easier, more profitable, and more sustainable.” These stories will be featured across Valtra’s social media channels, inviting fans and customers to join the celebration and stay updated on exclusive content and offers. Follow Valtra on TikTok, Instagram, Facebook, YouTube, and LinkedIn for behind-the-scenes insights and interactive campaigns.

Visitors can see the special anniversary limited edition package on the Q Series which also features the Valtra Coach Talking Tractor concept, an innovative AI-based assistant that recognises voice and text inputs and provide concise and easy-to-understand answers to your questions. Visitors will also experience Valtra’s commitment to customisation and farmer performance at Hall 20, Stand A40, Hanover, 9–15 November 2025.