Rendel, a completely new finnish superhero movie releasing in 2017 is presented at Cannes film festival in May – but isn’t there alone.
Rendel joins it’s forces with finnish tractor manufacturer Valtra, who carries Rendel to the red carpet with Valtra N174 Direct –model customized tractor. The tractor is customized at Valtra Unlimited-studio – it’s one of a kind and made just for Rendel. The journey from Valtra’s tractor factory to the world’s number one film festival is close to 3 000 kilometers long.
Valtra’s N-series is a multiple times awarded tractor model series – it has received “Golden Tractor for Design” award in 2016 as well as “Machine of The Year 2016” award. VALTRA manufactures each year 24,000 individually tailored tractors in its factories in Suolahti, Finland and Brazil.
Valtra and Rendel also encourage audience to take part in the movie hype. Fans can spot Rendel and the Tractor on it’s way to Cannes and share their photos with hashtag #RENDELVALTRA to Instagram. Best photos will win amazing prizes.
Follow the journey at rendelmovie.com/Valtra
Photo 1: Valtra N174 Direct –tractor is specifically customized to fit the superhero, Rendel
Photo 2: Superhero Rendel started his journey from Valtra Suolahti factory towards Cannes film festival on Sunday, May 7th